Southeast Asian advertisers are preparing for drop in online visibility due to Google’s new rollout

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Southeast Asian advertisers are preparing for drop in online visibility due to Google’s new rollout

With Google’s latest decision to remove right-hand side ads from desktop to mirror the same results in mobile, marketers in Southeast Asia can expect a 40% drop in paid visibility, if we look at what happened in the North American market.

In the past Google has made very few major changes to their actual search engine results. However with Google’s latest decision to remove right-hand side ads from desktop to mirror the same results in mobile, it made headlines worldwide.

Marketers in Southeast Asia are starting to ask themselves how this will affect their online presence and many are turning their attention to North American brands to see how will they cope with this rollout. After a careful analysis on 20 key players in the North American market using searchmetrics, the performance of paid visibility has weaken in the retail sector by asignificant average drop of 41% since the official change in ad placements. By removing ads on the right-hand side, this means decreasing the maximum amount of ads that you can bid for from eleven to seven. Knowing that only the top 3-4 ads are placed on the top of the page, the rest is out of view from the average user placed all the way at the bottom. Some advertisers say this is only the beginning to a major shift in extreme competitive auctions, where there’s no doubt some advertisers will be weeded out.

Leadmedia will be a guest speaker and sponsor at eTail Asia in Singapore, this March 2nd & 3rd and tackle such issues. eTail is the worldwide reference in e-commerce tradeshows when it comes to Asia, gathering the biggest brands & e-retailers interested in better understanding the online consumer behaviour, and how they can achieve consistent growth and drive conversions in the Asian market. This week as guest speaker at eTail’s Asia roundtable talk, Neil Thomas, Vice President APAC for Leadmedia Group, will animate the roundtable on“Omni-Channel retails” and the role of Price Comparison & E-Mail among this omni-channel strategy

Leadmedia Group (FR0011053636, ALLMG, PEA PME eligible) – provider of digital marketing integrated services and data marketing software developer is excited to talk at this year’s roundtable at eTail Asia in Singapore. Promoting custom solutions for brands & e-retailers, Leadmedia Group will present Shopbot, the leader in global shopping platforms and LiveTarget, personalised e-mail retargeting technology.

Xavier LATIL, CEO of Leadmedia Group, comments: “Our presence at eTail Asia trade show as sponsor demonstrates our commitment to bring Leadmedia Group solutions to brands & e-retailers on a global scale. We are convinced our technology and team can definitely help these actors connecting to their audience by sending the right message at the right time.”

About Shopbot (see video)

Started in 2004, Shopbot a pioneer in the price comparison market, proudly brings together more than 50 million online shoppers to 15 million online offers across the globe from North America to South Pacific Asia. With over 10 years of expertise, Shopbot has become the number 1 leader when it comes to link customers and merchants efficiently.

About Live Target (see video)

LIVETARGET is based on a proprietary technology platform belonging to LeadMedia Group which enables the real-time generation of personalised email messages to potential and existing customers of advertisers and online retailers. The LiveTarget solution makes it possible to retarget customers who do not complete their purchase and increases both the ROI and the customer conversion rate that result from the digital marketing initiatives of online stores.

About LeadMedia Group

Founded in 2008, listed in Paris on the NYSE Alternext market and PEA PME eligible, LeadMedia Group is a leading player in the digital sector, as both an online marketing integrated services provider and a developer of data marketing platforms and solutions. With a portfolio of innovative proprietary technologies and a wealth of media assets including the websites Shopbot, BuscaDescontos and BlackFriday, LeadMedia Group has developed real expertise in the field of data marketing. In particular, the Group operates the audience generation platform Shopbot, which since 2004 has been market leader in Australia, Canada and Brazil with more than 1,500 clients and the email retargeting solution LiveTarget, which enables the personalised retargeting by online retailers of prospective customers who did not complete a purchase on their initial store visit.

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Contact: Xavier Latil (CEO)